First Click Free

by Daniel on January 31, 2011

In October of 2008, Google announced a new indexing policy that got a lot of Membership Website owners very excited. They called it first click free, and you can actually read their announcement here.

According to the new policy, Google agrees to index your protected members only content and allow your protected pages to show up in organic search results as if they were public. In return you agree to let any visitor that arrives at your site via Google Search Results see all of the protected text content, whether they buy a membership or not.

While this may seem like a great deal, there are some significant implications. Exactly how the implications of using Google’s first click free affect your membership websites is the topic of the rest of this post.

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The rest of this article is available to premium members only.

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Backup your website automatically on Amazon S3

by Daniel on January 22, 2011

Accidents happen. Sometimes even worse than accidents happen. But if you’ve take time to create regular backups of your website, you’ll get through it just fine.

The biggest problem I’ve seen with backups in my own experience is that they often find their way to the bottom of my list. For this reason I’ve automated all of the backups for all my blogs. I use a combination of a backup plugin and Amazon S3.

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Invitation codes for custom memberships

January 13, 2011

Personal invitations can be a terrific way of building an implicit testimonial into the pitching process. When limited premium access is associated with that invitation, then it also brings a compelling value. In this training I demonstrate how you can use a new invitation codes feature available in memberwing to invite people to your website [...]

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Add Expiration to Your Memberships

January 13, 2011

Giving away quality content should probably be part of your sales funnel. There might be exceptions, but in general it’s a rule that’s hard to beat. When you give content away, you disarm your prospect and open the path to building trust and authority. Trust and authority can translate into big profits. Today’s training teaches [...]

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Get (and motivate) Affiliates for your Membership Website

December 22, 2010

Affiliates can represent a huge boon to any membership website. In fact, it just makes sense for many content experts to team up with well motivated affiliates because the combined skill sets are usually complimentary. To understand what I mean by complimentary just think about the average day of each partner in the affiliate relationship. [...]

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Free Content Funnel

December 15, 2010

In my original membership website blueprint I mentioned the idea of using a free content funnel to capture new leads and build trust with the purpose of getting a sale. The keys to establishing that trust include (among other things) these two elements: Build a Relasionship Build Authority In concept, establishing a free content funnel [...]

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BONUS: Let me host your membership website

December 7, 2010

I’ve been working hard on this surprise and I think you’re really going to like it. I’ve found that a lot of people get hung up on the hosting and installation steps of building a membership website. It can be even more difficult to keep everything up to date. Now you don’t have to. I’ve [...]

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Membership Website Pages

December 3, 2010

In the Profit Centered Membership Website Blueprint, I gave you a high level view of how to structure your membership website. In this video I shift gears a little and show you exactly what pages you need to accommodate the membership funnels and other functions on your website. Think of this as a shortcut and [...]

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Top Five Failures of Web Projects

December 3, 2010

A lot of people think that building a successful membership website requires rocket science. While it’s true that internet technology can be complicated, the most common reasons web projects fail don’t have anything to do with technology. In fact, the #1 reason that I’ve seen website projects fail has nothing to do with technology. In [...]

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Profit Centered Membership Blueprint

December 3, 2010

The small details are extremely important in every successful membership website. However, even perfect execution can’t compensate for lack of vision. It’s precisely that vision that I cover in the Profit Centered Membership Website Blueprint. For example, everyone knows that you need content and autoresponders to complement a membership website, but few people think about [...]

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